She quickly demonstrated strong organizational skills and a proactive approach to supporting the firm’s legal team. Her role has since evolved to focus exclusively on Marketing and Communications, where she leads the firm’s branding, digital presence, and client engagement initiatives.

As Marketing and Communications Lead, Helen oversaw the complete overhaul of our website. She manages content creation, our social media accounts, and website updates, while ensuring consistency and appeal across platforms such as LinkedIn. She also monitors analytics and engagement metrics to optimize message reach and expand the firm’s professional network.

Before joining Paquette Avocats, Helen gained experience in the advertising, pharmaceutical, and editorial sectors, building expertise in graphic design, typography, web and print layout, and strategic communications. She leverages this background to craft visually appealing marketing materials that support business development and client engagement.

Helen’s early responsibilities at the firm included coordinating Me Paquette’s schedule, organizing meetings and events, and assisting the paralegal team with file management. This operational insight informs her current work, allowing her to align marketing initiatives with the firm’s internal processes and client needs.

Helen holds a BA in Communications from the Université de Montréal and a DEC in Graphic Design from Collège Ahuntsic.